// Video editor · 4 years · retention-first

I cut videos people don't swipe away from.

Reels, motion graphics, self-development content and long-form. I place every cut to keep the next second watched, for creators and brands who need people to stay until the end.

4 years editing Hook-first editing Retention-focused pacing Captions & sound design For creators & businesses
Audience retention · 60s video
100%50%0% 0s15s30s45s60s

Raw cut: viewers leave at the first slow second and never come back.

Illustration of how retention editing works, not client data.

// 01 · Selected work

Watch the cuts.

Hover to preview, click to watch. Filter by the type of content you need.

// 02 · The retention edit

How I keep people watching.

Retention isn't luck. It's a sequence of decisions made at specific moments of the video.

00:00

The hook

The first seconds decide if someone stays. I open on the strongest moment, tighten the claim and remove every slow start.

00:03

Cut the dead air

Pauses, filler words and repeated lines go. Pace stays fast without feeling rushed or losing your voice.

00:08

Pattern interrupts

Angle changes, zooms, b-roll and motion graphics reset attention before it drifts.

00:20

Captions & sound

Readable captions and sound design that guide the eye and make the video work with sound off or on.

00:55

Payoff & loop

A satisfying ending, a clear next step, and where it fits, a loop that invites the re-watch.

// 03 · Tracks

What's on my timeline.

Pick one track or stack them for a full content system.

V1

Reels & short-form

Instagram Reels, TikTok and YouTube Shorts, edited for the first-second hook and a fast, watchable rhythm.

V2

Motion graphics

Animated text, callouts, transitions and visual explainers that make ideas land and keep the eye moving.

A1

Self-development content

Motivational and educational videos with the emotion, pacing and sound that give a message real weight.

LF

Long-form

YouTube videos and podcasts cut for structure, story and retention across the whole runtime, not only the intro.

For creators

Grow without burning out.

You focus on recording and ideas. I turn the footage into videos that hold attention and keep your channel consistent.

For businesses

Content that works like a salesperson.

Ads, brand reels and product videos that say the point fast and give viewers a reason to take the next step.

// 04 · Export

Let's make your next video impossible to scroll past.

Tell me what you're making. I'll reply with how I'd edit it and what it would take.

TIMECODE00:00:00
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